

THE BLISSFUL BADASS PRINCIPLES COLLECTION FOR MEN


For men who value calm, clarity and disciplined action.
CHOOSE YOUR PRINCIPLE
Two principles that hold up under pressure.
Clarity Over Chaos

For men who think clearly when others rush.
Clarity Over Chaos signals steadiness under pressure and the discipline to think before reacting.
A favorite among men who lead, build and make decisions.
Men’s fitted tee
Soft ring-spun cotton
Tailored modern fit
Focus Beats Force

For men who understand that force isn’t the advantage. Focus is.
Focus Beats Force is a reminder that clarity, patience and precision outperform raw effort every time.
A quiet signal for men who value discipline over noise.
Men’s fitted tee
Soft ring-spun cotton
Tailored modern fit
$32 + $5 U.S. Shipping
Ships within 5–7 days
Men’s Fitted T-Shirt is soft, comfortable and cut with a modern, tailored fit that keeps its shape wash after wash.
Made from 100% ring-spun combed cotton, it’s lightweight without feeling flimsy and has a bit more length than the average tee.
Easy to wear. Easy to move in. Printed and shipped in the U.S.
Available in black.
A quiet signal for men who lead and live with intention. Also a thoughtful gift for the focused man in your life.